And as always, design strategies should be agile and ready to adapt to changing trends. Be open to experimenting with styles until you stumble upon a design idea that works well for the particular brand. Professional designers lift the burden of understanding complicated design principles off of your shoulders. Balance in design principles refers to the distribution of visual weight within a composition. It ensures that elements are arranged in a way that doesn't make one side feel heavier than another.
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Symmetrical balance in design is something we see a lot in nature. You often see pages where the eye automatically flows from text to image and back to text smoothly. That is because the balance in design is something that intrinsically allows our minds to visualize the pattern or flow of the page, thus making it easy for us to explore. There are two major concepts that affect the balance of our design. Only once you know how each of these concepts affects the balance of your design, will you be able to create flawless pieces of art including various types of logos. Let’s take a look at different balancing concepts in design, and see how professional graphic design services leverage them to boost the impact of their creations.
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If functional and aesthetic elements don’t add to the user experience, forget them. Design principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs. You apply them when you select, create and organize elements and features in your work. Abstract forms, organic forms and geometric forms are all types of forms seen in paintings and drawings.
Why does balance matter to graphic design?
This type of balance is used in a design or in photography with the intention of creating defined focal points, movement or tension. This means that the visual weights of the different elements in the design are not evenly balanced as with symmetrical balance. In an asymmetrical balance, the elements in the compositions are manipulated to change the image’s perspective. In an off-balance design, however, the elements deliberately create a sense of unrest.
We can form shapes using lines (as above), or by using differences in colour, texture or value. For example, daylight constantly alters how we perceive colors, and different light sources like incandescent, LED, or fluorescent can shift color appearances. Also, colors can appear different depending on their background, a phenomenon known as simultaneous contrast. For an in-depth exploration of color's impact on design, watch the insightful video by Joann Eckstut on the topic.
Symmetrical Balance
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You can create rhythm, motion, speed and dynamic action through translation symmetry. It evokes feelings of modernism, movement, energy and vitality. Asymmetrical balance offers more visual variety, although it can be more difficult to achieve because the relationships between elements are more complex. Without visual balance, viewers might not see all areas of the design. They probably won’t spend any time in areas with less visual weight or interest. Just as in the physical world, visual balance is a good thing.
Great examples of asymmetrical designs are those we see that have a massive object on one side with smaller text on the other. The Home Sociētē Website on this list perfectly illustrates an asymmetrical balance in design. You can have balance in design by using colors, as can be seen in this Evian print ad. Not only is this an excellent example of a symmetrically balanced design, but it is also a good representation of having balance by color. The incredible blending of dark colors with lighter ones emphasizes the brand name and makes it stand out. Balance in design doesn’t always mean having equal parts horizontally, vertically, or radially.
Observe designs around you, play with different ways to create balanced compositions in your next project, and see the wonders. The abstract design by Elli Montero uses an equal amount of space and shapes, balancing the visual weight of each element. Also known as off-balance, a designer can use the discordant balance in composition where none of the elements or images have a visual appeal, but they still create a balance. Having this balance does not mean that everything in the design has to be the same or symmetrical.
The larger the size of the design elements, the heavier the visual weight will be. Now, chances are you’ve heard of the most common type of balance which is symmetry. Symmetrical balance is achieved when images on one side are mirrored on the other side of one or more axes, depending on the type of symmetry. But besides symmetrical balance there are other types to know about too. As a design principle, balance refers to the distribution of elements in a specific artwork or design. Our eyes naturally seek out order and a sense of stability in any image that we see.
For example, an artwork with strong contrast requires there to be a balance in light and dark values, in saturated colours and muted tones or in smooth and rough texture. Balance the form and placement of elements to create a sense of rhythm in an artwork. Repeat the form of an object to create pattern or use a colour scheme to create unity. Ever look at a piece of art and think it's nice but something about it feels off, or incomplete? You may be subconsciously responding to a lack of balance in the composition, a common mistake of young or inexperienced artists.
If you choose to use a pattern, make sure that it’s not too large or small in scale. Discordants have been used throughout history to create interesting designs that draw attention away from what might otherwise seem ordinary or even bland. Discordant elements are those that do not belong to a particular design. They can be used to create a sense of drama and tension, but they are not used in every design. The more visual weight an element has, the more it affects the overall balance.
Signing up for a Kimp Graphics subscription will be worth a shot. Creating images that convert and interact with the audience takes a lot of patience and market understanding. The design also depends on the business itself and its message to the customers. Next, we're going to delve into how texture can add another layer of balance to your designs.
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